Category: SEO

Avoid Duplicate Content by enforcing trailing slash in URLs

Most of today’s popular Content Management Systems (CMS) support the option to use Search Engine Friendly URLs (SEF URLs). This option is either provided by using permalink structures or simply by deploying dynamic URL rewrites based on pre-defined URL schemas (which the aforementioned permalink structures basically are anyway). Let’s take WordPress or TYPO3 for instance. Both […]

Sample SEO Magento robots.txt file

Since I get a lot of requests for a robots.txt file designed for Magento SEO here is a sample to get you started. This Magento robots.txt makes the following assumptions: We don’t differentiate between search engines, hence User-agent: * We allow assets to be crawled i.e. images, CSS and JavaScript files We only allow SEF URLs […]

SEO Key Metrics and Factors for implementing a SEO quick check tool

In case you are searching for ways on how to implement a simple but useful SEO quick check tool here are some tips on the key metrics and factors required to get you started. The SEO quick check tool itself is based on PHP to provide a proof of concept that can be easily adapted […]

Google mobile search update

Today, Google has released its newest search algorithm update for mobile search results. It is specifically targeted at displaying mobile-friendly website results in favor on non-mobile versions. In the first phase of this update the focus lies in searches conducted on smartphones only, tablets and other mobile devices are not yet being targeted by this […]